This course aims at understanding semiotic structure of mediated discourse such as newspapers, advertisements, and cartoons. Students are encouraged to collect their own data to critically observe what is beyond the textual elements in the media.
Regular attendance, reading assignments, data collection, mid-term project/exam and a final paper.
Handouts and articles.
Kress, Gunther and Theo van Leeuwen. 1996. Reading Images: The Grammar of Visual Design. London: Routledge.
Vestergaard, Torben, and Kim Schroder. 1985. The Language of Advertising. Oxford: Blackwell. Visual Communication (journal) To be further announced in class.
Students are expected to regularly attend the class and actively particpate in class discussions.
１．What is discourse? ２．What is semiotics? ３．Composition of semiotic elements ４．Analysis of newspaper front pages ５．Workshop: Information values and composition of elements ６．Visual persuasion in advertisement ７．Workshop: Visual effects in advertisement ８．Visual metaphor in cartoons ９．Text vs. Image 1０．Workshop: Textual and visual elements in advertisements
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