This course is a collection of lectures and workshops by professionals in the media who will discuss about current trends and changes taking place in the media world. The course is designed to heighten the students' appreciation of the shifts in modern media and their consequences.
Class attendance and participation in class assignments. An examination or a final paper at the end of the semester (depending on class size)
Handouts, videos and others
Will be introduced in class
Students are expected to improve their critical-thinking skills and ACTIVELY participate in class discussions.
(Subject to change) 1) Changing media worlds—Introduction (Krakower) 2) Mediated sports and culture (NHK Kokusai Hoso / Morita) 3) Magazine industry (Rolling Stone Magazine / Ono) 4) Advertising and the Olympic Games (Dentsu / Kabuto) 5) News services（Kyodo News Service / Gibson） 6) American broadcast media (Hiyoshi) 7) Media and language (Koide) 8) Educational programming (NHK Educational / Nakai) 9) Media and entertainment (Washington State U. / Kitatani) 10) BBC Worldwide and the media business (BBC Worldwide / Waza) 11) Corporate public relations (Burston Marsella / Fukunaga) 12) Marketing and branding (Ueyama)
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