The aim of this course is to get students acquainted with the workings of mass media as an integral part of our society.
Why should we study the media? Perhaps because we can no longer escape being involved with the media in our daily lives. This course is a general overview to Media Studies. We will study the basic terms and concepts related to Media Studies in order to discuss various issues concerning mass media today. Note that the course topics mentioned below are subject to change.
Handouts, DVDs, and others
Will be introduced in class
Students are expected to improve their critical-thinking skills, and be able to take lecture notes in English. They are also required to ACTIVELY participate in class activities.
Students will be evaluated by their attendance, quizzes and final examination. Depending on class size, participation in class discussions and group work will also be counted as part of the final grade.
１．Why Media Studies? ２．Different Communication Models ３．Media-induced rituals ４．Elitist and populist views of culture and mass media ５．Looking at popular culture ６．Media imperialism ７．Advertising and consumer culture; Why “we are what we can buy” ８．Persuasion techniques in advertisements ９．Emotional appeals in advertisements 10．Critical issues regarding advertisement 11．What is newsworthy; concepts of hard news 12．Core values in U.S. journalism 13．Media's role as agenda-setters 14．Concentration of ownership 15．An overview of Media Studies
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