The aim of this course is to familiarize students with past and present media research and theories.
This course will introduce some important areas of study along with some analytical approaches, as well as the key issues that are currently discussed in Media Studies. We will also seek to analyze some of the current trends in the media and its effects on our national and global cultures. Note that the course topics mentioned below are subject to change.
Tim O'Sullivan et al., Studying the Media [Oxford Univ. Press] Arthur Asa Berger, Media Analysis Techniques [Sage Publications]
Will be introduced in class
Students are expected to improve their critical thinking skills and ACTIVELY participate in class discussions.
Class attendance/reading and writing assignments/oral presentations/one typed paper at the end of the semester
１．Overview on the power and social/cultural concerns regarding media ２．Mediated communication ３．Impact of electronic media forms and images ４．Impact of electronic media forms and images; Intertextuality, Binary oppositions, Narratives ５．Analyzing the front pages of a newspaper ６．Overview of media and modern/postmodern culture ７．Semiotic Analysis ８．The problem of violence ９．Gerbner's Cultivation Theory 10．Polar Oppositions and violence 11．Representations and realism; Gender, race and ideology 12．Advertising, gender, and sex 13．Advertising and consumer culture 14．Representations and realism; News/documentary,Third-person effects 15．Media Practice; Pre-production/Interview/News writing/Post-production
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