Why should we study the media? Perhaps because we can no longer escape being involved with the media in our daily lives. The aim of this course is to get students acquainted with the workings of media as an integral part of our society.
This course is a general overview to Media Studies. We will study the basic terms and concepts related to Media Studies in order to discuss various issues concerning media today.
Handouts, videos, and others
Will be introduced in class
Students are expected to improve their critical-thinking skills, and take notes in English. They are also required to ACTIVELY participate in class activities.
Students will be evaluated by their attendance, quizzes and final examination. Depending on class size, participation in class discussions and group work will also be counted as part of the final grade.
１．Why Media Studies? ２．Different Communication Models ３．Media-induced rituals ４．Advertising and consumer culture; Why “we are what we can buy” ５．Persuasion techniques in advertisements ６．Critical issues regarding advertisement ７．Elitist and populist views of culture and mass media ８．Looking at popular culture ９．Media imperialism 10．Concentration of ownership 1 11．Concentration of ownership 2 12．What is newsworthy; concepts of hard news 13．Core values in U.S. journalism 14．Media's role as agenda-setters 15．Review
Copyrights 2012 University of the Sacred Heart , Tokyo all rights reserved.