The course will guide students to refine their critical thinking skills in reading media-related materials for their research as they begin to write and orally present their graduation theses.
This course will first review the various media analysis techniques in relation to the topics selected by the students for their graduation theses to analyze media and its effects. Note that the course topics mentioned below are subject to change according to the students' thesis topics.
Tim O'Sullivan et al., Studying the Media [Oxford Univ. Press] A. A. Berger, Media Research Techniques [Sage Publications]
Will be introduced in class
Students are expected to deliver a visual presentation of their graduation theses and ACTIVELY participate in class discussions.
Class attendance / reading and writing assignments / oral Powerpoint or video presentations
１．Overview of media research methods ２．Uses and Gratifications Model ３．Reception Theory ４．Content Analysis ５．Cultivation Analysis ６．Agenda-setting Analysis ７．Hegemony Theory ８．Feminist Theory ９．Framing Theory 10．Semiotic Analysis 11．Rhetorical Analysis 12．Sociological Analysis 13．Comparative Analysis 14．Television Narrative Analysis 15．Advertisements and psychoanalytic criticism
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